So I have a student designer working on a logo for a summer camp/thing. The camp is for kids in high school so we thought it would be good to create a "fun" looking logo that would appeal to the high school kid. Well the initial draft was sent to the client and was returned with the comments that the logo didn't look classy enough and needed to appeal to 15-16 year-olds (which is tough to do . . . classy but appealing to that age group). So I emailed the client to dig a little deeper, to find out what exactly they didn't like about the initial attempt by my student. This usually helps to get a little closer to exactly what the client wants . . . well, the response was:
"To be blunt ...They didn't look classy. They looked very elementary - like they were drawn by an 8 year old in about 10 minutes."
Well I am glad she didn't sugar coat it. I appreciate her honesty, but again, not much to go on. Did she hate the font? Did she hate the sun with the logo? Did she hate the colors?
This is the problem I have with people critiquing work. Give me specifics. Not just, "I don't like it." or "I don't like that color." Why don't you like it? Why don't you like the color? You have to have reasons to not like it, just as we had reasons to design it that way.
So currently we are in the process of giving her just "classy" and we will see where this leads us.
I will keep all three of you reading this blog updated. I am sure you will be on pins and needles.
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