I consider myself a bit of a fan of advertising and marketing. I pay attention to commercials, tag lines and logos and I am extremely interested in how companies position and market themselves. To steal a line from "PTI," how companies "protect the shield" so to speak. Meaning how they present and defend their brand.
I try to keep up-to-date on the latest in advertising and in doing so I ran across this ad. Very rarely do you find a commercial that is effective, humorous, and does a good job of branding. This one does it all.
Wednesday, April 15, 2009
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